BRINGING SMALL BUSINESSES AND THE CREATIVE COMMUNITY TOGETHER

Our first LYT FESTIVAL opened in May 2021!

In our first year we showcased 20 young creatives in partnership with 20 independent businesses across Leamington Spa town centre, as well as bringing to life 7 empty retail units with installations ranging from painting, AR, music and sustainability. To do so we worked collaboratively with many partners, ranging from tech companies, emerging radio stations, students from University of Warwick and Leamington Spa College as well as painters, mural artists, estate agents, visual merchandisers and award winning production agencies.  We transformed the high street into a colourful showcase of creativity, highlighting local young creative's voices and putting them at the heart of the commercial district.  We used bold branding to attract attention to the windows and QR technology to maximise space and exposure . We worked in collaboration with the businesses to tell their stories and connect new and existing audiences to their brands. In partnership with branding agency Blunt and Brave we also developed a bespoke digital platform and interactive map to locate the artworks and bring the festival to life both in person and digitally.

The result? We think the images speak for themselves!

A glance at our 2021 artists

...and some of the independent businesses

What did the artists think about LYT?

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100% of artists who gave feedback said they would like to be involved in similar projects in the future.

‘I thought it was a great platform to showcase my work, get involved with other local artists and meet local businesses’

Here are some of their stories

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"LYT was...creative, collaborative, fun"

TREVOR PRICE is a Black British photographer, film maker and Community Leader for Igers Coventry & Warwickshire. Trevor has been a freelance since 2019, his work is centred on portraits, events and travel photography but with lockdown he branched out into offering prints and a photobook.

LYT was not something Trevor planned to do this year but when he saw the opportunity he went for it. What Trevor loved about the festival was that it was extremely inclusive of age as usually when you see a festival looking for young participants this stops at 25 . Because the LYT team made a pointed decision to widen this definition to include those up to the age of 35 this gave access to people like Trevor who have just entered their 30's but are just starting on their artistic journey. 

 

Top 3 reasons why you should be submitting your work to festivals 

  1. Reach - Opportunities like festivals puts your artwork in front of an audience that's interested in it.

  2. Connection - You'll get to meet and interact with other like minded artists as well as make them aware of your work.

  3. Experience - You might not make it into the festival but the act of submitting your artwork gives you an opportunity to get feedback on what organisers are looking for until you are successful.

Since the festival Trevor’s freelance work is picking back up as lockdown restrictions ease, he is the official photographer and videographer at Coventry Pride and will be working on the creative producer’s team of the City of Culture. Entering more art festivals and events is also on the cards. 

@tv_trev

KATE OLDROYD           

is a designer specialising in surface pattern, illustrations,and brand identity. Before taking the plunge and going fully freelance Kate spent seven years as an in-house designer for a global women’s apparel brand. In October 2020 she launched ‘Kate Alice Creative’ and in March 2021 launched her first product range via her online shop selling home and fashion designs. This paralleled with the LYT festival launch which acted as not only a springboard for her expanding brand but an opportunity to meet and connect with other creative professionals living and working in the area.

Being part of the festival was a new experience for Kate who thought about about putting out a product line for some years. Kate found the LYT artist group message (set up on Instagram) particularly helpful as it allowed everyone to connect and share resources, particularly as the ongoing Covid restrictions limited the in person artist meetups. Kate is currently working on her next product line, watch this space!

 ‘There is a great community of wonderful artists and creatives in this area that I want to be part of. While I've lived in Leamington for 7+ years, I had no idea how great the creative community was until pretty recently.’ 

‘I loved being a part of this, not only for the exposure (which is great of course), but also because it's so lovely to get involved in something bigger than just myself. It was inspiring to see the variety of artists and disciplines on display. It created a real buzz around all the small businesses too and that's something I really love about this town’

@katealice.creative

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"LYT was...
empowering and exciting!"

Some of our LYT 2021 businesses' feedback

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‘I used sell my own work in a former life so it means a lot to me to help other creative people. As an added bonus it helps promote the business.’
SPA TOWN COFFEE

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'Fantastic opportunity and creative concept. It  should be an annual event.'
THE MUSE COFFEE HOUSE

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Art is the core of our lives and our business. We think it’s brilliant it’s being celebrated in such a unique way!
FRESHLY GROUND INK

Curious and want to know more?

Visit our LYT Festival website or download our 2021 report

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our local partners are:

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