what we did with lyt market:
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We scouted, selected and and promoted the work of 12 local young artists giving them a chance to showcase their work in a prominent retail setting.
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We secured a collaboration with Royal Priors Shopping Centre who sponsored the initiative by providing us with an empty shop window.
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We designed and developed a clear branding strategy to transform a empty unit into an exciting showcase of arts, crafts, design, prints and wearables.
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We piloted a blended trading model (online and in person) that was both cost effective and innovative, using QR technology to connect the general public to the makers' selling platforms.
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We invited each maker to a professional photoshoot and created for them dedicated web pages to showcase and sell their works.
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We devised and rolled out a tailored social media campaign to raise makers' profiles and attract audiences to visit the physical shop.
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We supported the makers in the set up of the physical shop.
some interesting stats around our reach
Our website clicks improved 147%
with a staggering 95% of unique visitors in the 30 days leading up to the project *(Nov 12th- Dec 12th)
we made new friends!
more than 82% of website clicks came from new visitors
We were right on target with our most visited page being LYT MARKET : 291 times in 10 days. *(December 3rd to 12th)
We are well connected to our local community but we also have great ambitions:
the majority of our engagement comes from Leamington Spa but we are doing well in various towns in WCC and as far as Dubai and San Francisco;-)
now a little bit about
our social activity
During the project we had 400% more social media interaction and reached more than 4000 accounts.
In the 30 days leading up to the project we recorded 1442 profile visits and 977% more website taps.
We also gained
239 new followers!
We had 408% more posts interactions and 997% more story interactions
We were able to successfully reach our target audience with an increased engagement of 25 to 35 years old
the feedback from our participants
100% of our participants said they would participate again and recommend it to a fellow creative
77% reported an increase of social media followers
66% reported an increase in social media engagement
33% reported an increase in sales
LYT has helped me to become a part of a network of local creative talent which is so important for independent makers. The support and encouragement from everyone behind LYT has been incredible.
