what we did with lyt market:
We scouted, selected and and promoted the work of 12 local young artists giving them a chance to showcase their work in a prominent retail setting.
We secured a collaboration with Royal Priors Shopping Centre who sponsored the initiative by providing us with an empty shop window.
We designed and developed a clear branding strategy to transform a empty unit into an exciting showcase of arts, crafts, design, prints and wearables.
We piloted a blended trading model (online and in person) that was both cost effective and innovative, using QR technology to connect the general public to the makers' selling platforms.
We invited each maker to a professional photoshoot and created for them dedicated web pages to showcase and sell their works.
We devised and rolled out a tailored social media campaign to raise makers' profiles and attract audiences to visit the physical shop.
We supported the makers in the set up of the physical shop.
some interesting stats around our reach
Our website clicks improved 147%
with a staggering 95% of unique visitors in the 30 days leading up to the project *(Nov 12th- Dec 12th)
we made new friends!
more than 82% of website clicks came from new visitors
We were right on target with our most visited page being LYT MARKET : 291 times in 10 days. *(December 3rd to 12th)
We are well connected to our local community but we also have great ambitions:
the majority of our engagement comes from Leamington Spa but we are doing well in various towns in WCC and as far as Dubai and San Francisco;-)
now a little bit about
our social activity
During the project we had 400% more social media interaction and reached more than 4000 accounts.
In the 30 days leading up to the project we recorded 1442 profile visits and 977% more website taps.
We also gained
239 new followers!
We had 408% more posts interactions and 997% more story interactions
We were able to successfully reach our target audience with an increased engagement of 25 to 35 years old
the feedback from our participants
100% of our participants said they would participate again and recommend it to a fellow creative
77% reported an increase of social media followers
66% reported an increase in social media engagement
33% reported an increase in sales
LYT has helped me to become a part of a network of local creative talent which is so important for independent makers. The support and encouragement from everyone behind LYT has been incredible.